Flexia Consulting Website (2026)

Three clippings from Flexia Consulting’s own website (flexiaconsulting.se), covering the company’s positioning, founding story, services, and a client testimonial.

Company facts

• Founded: spring 2024
• Founders: Darijan Jelica (VD/CEO) and Martin Willbo (co-founder, described as an expert in AI and machine learning)
• Jelica’s background: master’s degree from Chalmers tekniska högskola → RISE Research Institutes of Sweden (technical competence, energy systems) → Sweco, where he was given early responsibility for developing “one of the country’s first flexibility markets” for a local DSO (the specific DSO/market is not named in the source) → founded Flexia after this experience
• Self-description (Flexia’s own marketing claim, not independently verified): “marknadens enda helt nischade företag med spetskompetens inom flexhandel och flexmarknader” (the market’s only fully niche company with specialist expertise in flex trading and flex markets)

Services offered

• Establishing, managing, and further developing flexibility markets end-to-end (“upprätta, förvalta och vidareutveckla flexmarknader”) — covering technology, structure, and business models
• A half-day training course on flex trading, villkorade avtal, and bilateral agreements
• Villkorade avtal implementation support (the raw notes introduction first requires a method approval, metodgodkännande, from Ei): notes that connections eligible for villkorade avtal are usually also eligible to participate in a flexibility market, and that combining both tools yields better results and greater grid-management capability than either alone — consistent with the complementary-tools framing already documented on Villkorade Avtal
• Large-scale battery connection/operation support: ensuring that batteries selling ancillary services (stödtjänster) to Svenska kraftnät do not create or worsen local capacity problems, and helping local grid owners use battery capacity for local grid benefit via flex trading
• Grid-operations digitalization: building AI/machine-learning models on existing meter and substation data that can automatically trigger flex trading or villkorade avtal activation to stabilize the grid ahead of peak/overload conditions

Client relationship: Mölndal Energi

A testimonial from Fredrik Lundmark, Elnätschef (Head of Grid) at Mölndal Energi, states:

“Flexia Consulting är engagerade, proaktiva och levererar alltid med hög kvalitet. Darijan har varit med oss sedan 2022 då vi startade vår flexmarknad som nu både utvecklas och förvaltas av Flexia. De driver dessutom digitaliseringsprojektet Framtidens kontrollrum, vilket har till syfte att utforska och utveckla förutsättningarna för digital tvilling för Mölndals elnät. Jag kan varmt rekommendera Flexia som samarbetspartner.”

Key facts from this testimonial:

• Flexia (via Jelica personally) has partnered with Mölndal Energi since 2022 — the same year Effekthandel Väst launched (2021/22 season per GENAB’s DNDP)
• Flexia both develops and manages Mölndal’s flexibility market — i.e. Flexia is the market-operations partner on the MENAB (Mölndal Energi Elnät AB) side, distinct from NODES, which is the underlying software platform
• Flexia also runs Framtidens kontrollrum (“Control Room of the Future”) for Mölndal Energi — a digitalization project exploring/developing the preconditions for a digital twin of Mölndal’s grid

What this does and doesn’t establish

• Confirms Flexia’s specific role for one of the two DSOs (MENAB) in Effekthandel Väst — a market-operations/consulting layer not previously documented in the wiki (which had only covered the platform vendor, NODES)
• Does not confirm whether Flexia also serves Göteborg Energi Elnät (GENAB), the other Effekthandel Väst DSO, or any other named Swedish DSO/market beyond Mölndal
• Does not establish whether Mölndal uses Flexia’s AI/ML automation or battery-specific services beyond core market development/management — the testimonial only confirms “develops and manages,” not which specific service lines are in use
• Does not establish any causal link to the Mölndal-vs-Göteborg pricing divergence already flagged as an open data gap on Effekthandel Väst — noted as a coincidental point of interest only, not asserted as an explanation

Relevance to existing wiki

• Effekthandel Väst — names Mölndal’s market-operations partner and the Framtidens kontrollrum digital-twin project
• Villkorade Avtal — corroborates (from an industry-vendor perspective) the existing complementary villkorade-avtal/flex-market framing
• New entity page: Flexia Consulting